Radio Industry

Radio Industry Overview

Commercial / Public radio broadcasters

Other types of radio stations e.g. college community

Global, Local, National, Online


Station profile

Personality and identity

Logo and visual elements

Cross-platform marketing

Scheduling


Speech-based radio

Genre e.g.  call-in, discussion, documentary

Conventions e.g. broadcast, contributor, presenter, studio/outside


BBC

The BBC station is a Public Service Broadcaster (PSB). BBC is funded by the licence fee and does not air commercial.

Cross-platform marketing - this is used to promote radio stations and events related to BBC

BBC Radio Stations

BBC Radio 1 - based on modern and popular music and rappers, mainly for young people and the youth because most of the music is based on rap, pop, grime and drill music, also allows artists or producers to to perform in the live lounge.

BBC Radio 2 - national radio station, features hot adult contemporary, indie music, over 15,000,000 listeners

BBC Radio 1Xtra - Aimed at young people, usually plays new drill and grime music, urban music, stereotypically black people. Also live music sessions and concerts.

BBC Radio 4Xtra - comedy, drama, science fiction, books fantasy and documentary programs.

BBC Radio 5 Live - live BBC news, phone ins, interviews, sports events/commentaries. Aimed for sport fans and younger people

BBC Radio 6 - mixture of music