Advertisement Campaigns

This won the best advertisement in 2014. To some people, this advertisement is very inspirational, heart touching and it makes people think of how lucky and fortunate they are. Furthermore, this ad makes us think of how much we give to the poor whether it is a lot or not as much.

The advertisement is about a man who is not fortunate himself but gives as much as he can to help the people less fortunate then him.

Overall this advertisement is targeted to everyone who can help the poor, donate to other countries and charities but don't choose to. Furthermore in my opinion, it is targeted to mainly the wealthy.

In this advertisement, I think that there are a couple of messages being conveyed. One of is "every little helps". The reason why is that in the video there is a part where the man helps a little girl and her mother by giving them money.  He helps them because he can see that they are struggling and they are in need of help. Because he keeps doing this he notices that the girl can afford to go to school.  if the man can give money to them everyday, then why cant we? If everyone around the world donated a little amount per month they could help the lives and education of children and adults.
The other main message given is that we should help the less fortunate even if we don't want to. The man in the video may not of wanted to help but he still did even though he's not as fortunate as others.

Overall I think the message is convincing because you can see how the man helps others even though he's not wealthy or in a good position himself. I also think this can convince someone to give to the poor because of the messages throughout the video and also reflecting on how selfish they can be.