Cross platform advertising



Cross-platform advertising is mainly used in campaigns. Cross-platform advertising is also known as Cross-media. It is the source of extending advertising on multiple media types such as TV, phones and the internet. Furthermore, the use of Cross-platform advertising is to drive impact to advertisers allowing them to enhance customers they approach.

When advertisers use cross-platform advertising in advertisement and campaigns, they find that  there are a lot of benefits when using it. Cross-platform campaigns develops and improves advertising. This can be used as a research tool to decide and know which advertising platform are performing and progressing the best and are most productive in reaching your target audience. This notifys the people who are using different devices and platform and keeps them entertained and interested by cross-platform advertising. when people make a brand that they have came up with, they use multiple platform. But by using cross-platform advertising, it makes it more recognizable to the audience and becomes easier to grow a relationship with the customer. Furthermore, statistics have shown that brands recalls have increased up to nine times using various platform including cross-platform. This can be seen on TV, online videos and mobiles.

A perfect example of cross-platform advertising is the one they ran for SUBWAY. SUBWAY ran a "Train with Tommy Competition" across INM. The competition let schools rugby teams, professional rugby teams and tag rugby teams the chance to win $1,000 for there clubs and also a rugby session with Tommy Bowe. This cross-platform campaign was managed through native content. This presented advertising, print advertising and this campaign spreaded over the internet, TV, phones and social media. This competition fascinated and attracted over 150 rugby teams across island. This campaign ran all over online and newspapers. By using this advertisement, SUBWAYS target audience was ensured and was reached.